TikTok is now live

In Europe and the US, TikTok has officially joined Instagram as a data source on the platform, bringing even sharper signals into our metrics and forecasts.

More posts mean more evidence behind every trend, a richer view of what people are actually wearing, and the ability to uncover trends that were previously too small or niche to measure.

The impact is already here: across womenswear and menswear in Europe and the US, the live catalog now has 30%+ more trends, including 40%+ more trends with a full 24-month forecast.

And this is just the beginning: more regions will follow shortly. Happy exploring!