How accurate are Heuritech’s forecasts?

Our forecasts have a median error of less than 10% at 12 months, across all geographies. In other words, for a typical trend, what we forecast a year ahead is within 10% of what actually happens.

How we measure it

We test our forecasts against what really happened, a standard method called backtesting:

• We hide the past year → for a given season, we set aside the last 12 months of data

• We forecast it → our models predict how the trend would evolve over that period

• We compare → we check the forecast against the trend's actual performance

We run this test continuously, so we always know how our models are performing and can keep improving them.

For our latest accuracy report, reach out to your Account Manager.