How are moodboard pictures selected?

Moodboards show you how a trend is worn in real life, through a selection of images from Trendsetters, the most creative and forward-thinking accounts on social media.

Some key information on moodboards:

• Images from all regions → moodboards include images from all regions, even when the metrics on the page are for one region only.

• Hand-picked images → every image is manually selected and validated by our team, to keep the quality high and avoid showing low-quality or sensitive content. This means some moodboards can show less variety.

You may also see the same image on more than one trend. This happens because one image often shows several trends at once. For example, a red t-shirt can appear on Red, T-Shirts and Red T-Shirts. An image can also appear on both a main trend and one of its sub-trends, like a dress with small dots on both Dotted and its sub-print Small Dots.