How do we build consumer segments?

Trendsetters: All accounts in the Trendsetters audience are handpicked by our in-house fashion expert to ensure we capture early adopters and cutting-edge trendsetters.

Running: We built the Running audience by identifying profiles whose social media bios contain running-related keywords such as runner, marathon, half-marathon, trail, ultra-marathon, and Ironman. Additionally, we verify that these accounts are primarily followed by audiences with a strong interest in Running.

Yoga & pilates: We built the Yoga & Pilates audience by identifying profiles whose social media bios contain running-related keywords such as yoga, pilates, stretching, lagree, reformer, vinyasa and 🧘. Additionally, we verify that these accounts are primarily followed by audiences with a strong interest in Yoga & Pilates.

Training: We built the Training audience by identifying profiles whose social media bios contain running-related keywords such as strength training, crossfit, hiit, hyrox and 🏋️. Additionally, we verify that these accounts are primarily followed by audiences with a strong interest in Training.