Where does Heuritech collect data from?

Heuritech collects fashion imagery from three social media platforms: Instagram, Xiaohongshu, also known as Little Red Book, for the Chinese market, and, starting this October, TikTok, first across the US and Europe.

We built our own crawling technology to work directly with these platforms at scale, filtering out noise so only relevant, high quality fashion content feeds into our analysis.

Our database includes over 1 billion images analyzed to date, and it keeps growing every day as new content gets crawled and processed. For the full picture of how that data turns into a forecast, see our methodology in detail.