Assortment Mix

Assortment Mix gives you a detailed view of how different fashion attributes are taking up market share, so you can plan your next collection with confidence.

For each product category, such as pants, dresses, or tops, we show a breakdown of key verticals. These can be things like shapes, lengths, waistlines, or pocket types - it depends on each category.

Inside each vertical, you’ll see:

• The market share of all attributes within the vertical

  • Example: for the Lengths vertical within the pants category, you would see a breakdown of full-length pants, ankle-length pants, floor-length pants, mid-calf length pants, and below-the-knee pants.

• The forecasted growth for each one over the next season or year

This feature helps you understand both the current size of an attribute in the market and its future momentum. In other words, it helps you decide:

• Which attributes deserve more space in your collection

• Which ones may be losing visibility and can be scaled down

• How to adjust your mix depending on the region, gender, or season

It’s especially useful when you're asking questions like:

• What share of my next collection should pants represent?

• Is market demand for pleated skirts going up or down?

• Should I plan more midi skirts in Europe than in the US?

By combining market size and forecast data, Assortment Mix helps you make smarter, data-informed decisions about your product mix.