Trend Details

This the page where you can explore all the metrics and information related to a specific trend. All trends available in the platform have their own Details page.

This is your go-to feature to validate product ideas and make sure each trend aligns with market reality. Use it at any stage of the collection process to support your intuition with data.

This view helps you understand how a trend is evolving, who’s adopting it, and when it’s most relevant, so you can make better, timing-focused decisions.

It helps answer questions like:

• Should I bet on this trend? Is my intuition right?

• How fast is the trend growing or declining in terms of visibility?

• What is this trend’s high season? When is the ideal month to deliver it in store?

• Is my consumer segment wearing this trend?

• Is this trend growing faster than another one I’m considering?

All growth metrics in the platform reflect year-over-year performance (vs. same period last year). For selected trends in the US and EU, the page also includes In-Depth Segment Analysis — insights broken down by consumer segment (Trendsetters, Running, Training, and Yoga & Pilates).