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Trend Details

This is the page where you can explore all the metrics and information related to a specific trend. All trends available in the platform have their own Details page.

This is your go-to feature to validate product ideas and make sure each trend aligns with market reality. Use it at any stage of the collection process to support your intuition with data.

This view helps you understand how a trend is evolving, who’s adopting it, and when it’s most relevant, so you can make better, timing-focused decisions.

It helps answer questions like:

  • Should I bet on this trend? Is my intuition right?

  • How fast is the trend growing or declining in terms of visibility?

  • What is this trend’s high season? When is the ideal month to deliver it in store?

  • Is my consumer segment wearing this trend?

  • Is this trend growing faster than another one I’m considering?

What you'll find on the page

Compare

Click Compare to see up to three trends side by side on the same page. You can:

  • Compare different trends → for example, Dotted, Leopard Print and Zebra Print, to see which one is growing faster

  • Compare the same trend across genders or regions → for example, Cargo Pants in womenswear and menswear, or in the US, Europe and Japan, to understand how adoption differs by country.

Commercial score

The trend's commercial opportunity in one score from 0 to 100, with a short recommendation on what to do with it.

Learn more → How is the "commercial score" calculated?

Growth

How the trend's visibility is evolving compared with the same period last year. You can choose the period, for example Past month.

Learn more → How is growth calculated?

Key Metrics

Visibility Over Time

How the trend's visibility has evolved, and where it's heading.

  • Solid line → the trend's history, up to Today

  • Dotted line → the forecast

  • Green dots → hover over them to see the trend's high season and optimal launch

  • 2, 4 or 6 years → choose how far back you want to look

Learn more → How is the "seasonal behaviour" computed?, How does trend forecasting work? and How are the "high season" and "optimal launch" detected?

Assortment Mix

How the trend compares with similar trends, for example Dotted against other prints, with their market share and growth. Hover over a trend to preview its key insights, or click the arrow next to it to open its Trend Details page.

Learn more → Assortment Mix

Category Breakdown

For colors, prints and fabrics, the Category Breakdown shows which categories the trend appears on, and how much each one represents. For example, Dotted in Apparel is split across Dresses, Skirts, Tops, Shorts, Pants and Outerwear.

  • Share → how much of the trend each category represents. All shares add up to 100%.

  • Growth → how the trend is evolving within each category, compared with the same period last year

Click the arrow next to a category to open its Trend Details page.

Use it to decide which categories to apply a color, print or fabric to. Read share and growth together: a category can represent a small share of the trend and still be growing the fastest.

Worldwide Insights

A map and ranking of the regions where the trend is most adopted, with each region's penetration rate and growth. The region you're viewing is shown at the top with its rank.

Learn more → How do we compare a trend across segments and geographies?

Main Market Segments, Age Groups and Sportswear Segments

Which segments the trend is most adopted in, compared with the others.

Learn more → How do we compare a trend across segments and geographies?

In-Depth Segment Analysis

The trend's metrics within one audience (Trendsetters, Running, Training or Yoga & Pilates), shown side by side with the General Population.

  • Growth, Magnitude and Cluster → for the segment and for the General Population, so you can see where they differ

  • Market Share evolution → how the trend's market share has changed in each season compared with the previous year, for both audiences

  • Not available → the segment doesn't have enough data yet for this trend

Learn more → Insights by segment and What decides a trend's forecast horizon?

Moodboard

A selection of images showing how the trend is worn.

Learn more → How are moodboard pictures selected?

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