👬 Insights by segment

Segmentation allows you to see how trends perform across specific audiences, so you can understand adoption in a more precise context. Insights are calculated only within the chosen segment, helping you adapt your strategy to the communities that matter most.

Available segments:

• Fashion Forward → Accounts handpicked by our fashion experts to capture early adopters and trendsetters

• Running → Profiles with running-related bios and audiences strongly interested in running

• Training → Profiles focused on strength training, CrossFit, HIIT, Hyrox, and related communities

• Yoga & Pilates → Profiles with keywords such as yoga, pilates, stretching, reformer, vinyasa, and audiences engaged in these practices

On each segment page, insights focus exclusively on people with a strong interest in that activity. We analyse all images from their accounts, not just those directly tied to the activity (e.g., not only during a run or a yoga session).

You can explore these audiences directly in the Insights by Segment feature. For trends that include segmented insights, the same information is also displayed inside their Trend Detail pages, so you can view them in context without switching features.

Segmentation helps answer questions like:

• Which trends are emerging among early adopters?

• How is trend adoption evolving in specific sport communities?

• Which product and marketing decisions should I tailor for each audience?

This feature is currently available in the USA (BETA), with more geozones and segments planned soon.