Product Ranking

Product Ranking shows which shoes, bags and brands are getting the most visibility on social media.

Using our image recognition technology, we identify branded shoes and bags worn by people online, as well as specific brands. This allows us to rank the most visible products and franchises, helping you understand the competitive landscape and which items and brands are gaining traction.

The ranking is based on a curated set of key players defined by our fashion experts. While it doesn’t cover every brand on the market, it focuses on the ones shaping today’s fashion landscape.

How to read the ranking

Product Ranking focuses on iconic shoes and bags, as includes specific models such as the Birkenstock Arizona or the Hermès Birkin. For each one, you'll see:

• Share of Shoes or Share of Bags → how visible the product is compared with all the shoes or bags we detect, including unbranded ones and those not shown in the ranking.

• Share evolution → how many points its share gained or lost compared with the same months last year

• Rank → its position in the ranking, with the places it gained or lost

• Growth → how its visibility is evolving compared with the same months last year

You'll also find a ranking of footwear brands, such as Nike and Adidas. There, market share is calculated only among the brands shown, a list selected by our fashion experts.