Where does Heuritech collect its data?

Heuritech collects fashion imagery from three social media platforms: Instagram, TikTok, and Xiaohongshu for the Chinese market.

We built our own crawling technology to work directly with these platforms at scale, filtering out noise so only relevant, high quality fashion content feeds into our analysis.

Our database includes over 1Bn images analyzed to date, and it keeps growing every day as new content gets crawled and processed. For the full picture of how that data turns into a forecast, see our methodology in detail.