How is the "magnitude" calculated?

The magnitude metric shows how visible a trend is within its category, for a specific gender and geography. It gives you a sense of how big or niche the trend is during the selected season.

Each trend falls into one of five levels:

• Micro – smallest 5% of trends

• Small – from 5% to 25%

• Medium – from 25% to 55%

• Big – from 45% to 85%

• Massive – top 15% of trends

This scale helps you quickly understand a trend’s reach and potential demand, compared to others in the same category.