Learn how we select accounts, build representative audiences, define geographic coverage, and refresh data. 

Audience & account selection

Where does Heuritech collect its data?

How does Heuritech select accounts to analyze?

Which geographies do we cover?

How often is the data updated?

Do we collect both images and videos?

How do we build consumer segments?

Explore how Heuritech uses AI to recognize fashion details in images, from how it’s trained to what it can detect.


Image recognition 

How does Heuritech use AI to analyze images?


Which fashion attributes can we detect?

Discover how we forecast fashion trends, from our prediction models to the accuracy behind them.


Trend forecasting

How does trend forecasting work?

How accurate are Heuritech’s forecasts?

Forecasting breakthrough

Understand the key metrics behind each trend and how they are calculated.

Our metrics

How is the "cluster" defined?

How is the "seasonal behaviour" computed?

How is the "magnitude" calculated?

 How is the "high season" detected?

How are “market segments” (mainstream, early adopters, trendsetters) calculated?

How are moodboard pictures selected?

How can I export trend metrics?

How we calculate some trend metrics is changing soon

Take a closer look at the features we offer, and how each one helps you explore and understand trends.

Our features

Trend Radar

Trend Details

Assortment Mix

Themes

Watchlist

Product Ranking

Attributes Catalog 

📝 Fashion Narratives

👤 My Collections

👬 Insights by segment

Watch quick walkthroughs from the Heuritech team to better understand the platform, the features, and how to get the most out of your data.

Video library

A walkthrough of Heuritech’s platform and key features, in English.

Heuritech's complete demo (English version)

Démonstration de la plateforme Heuritech et de ses principales fonctionnalités, en français. 

Heuritech's complete demo (French version)

Heuritech's short demo (English version)

Explaining consumer insights

Introducing Heuritech's API offering

Themes overview

Trend Radar overview

Trend Details overview

Product Ranking overview

Assortment Mix overview

Methodology to forecast fashion trends

Data sources and panels 

Heuritech's forecast model

Training an AI model for fashion trend prediction


24-months forecasting model and forecast horizon

How can we help you?

Help Center

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